Introducing the New HR23+ KGF Serum: A Fresh Formula with Hydrolysed Keratin and AnaGain™
HR23+ KGF Serum has undergone a complete reformulation, introducing hydrolysed keratin and AnaGain™ in place of keratinocyte growth factor and biotin. Here’s what has changed, and what the new ingredients bring to the formula.
For women concerned about thinning hair, a scalp serum can be a practical addition to a daily hair-care routine. But when a familiar product changes, it helps to understand what is different beneath the label.
The latest version of HR23+ KGF Serum retains its familiar name while introducing a completely new formula. At the centre of the reformulation are two ingredients with complementary roles: hydrolysed keratin, which helps condition the hair fibre, and AnaGain™, a pea sprout-derived ingredient developed for hair-growth formulations.
What Has Changed in KGF Serum?
The previous formula featured keratinocyte growth factor and biotin. These have now been replaced by hydrolysed keratin and AnaGain™, giving the serum a different ingredient foundation.
Although the KGF name remains, the new version no longer uses keratinocyte growth factor. Hydrolysed keratin is a different ingredient entirely: a processed protein used in hair care for its conditioning properties.
The reformulation brings together support for the condition of existing hair and an ingredient selected for its potential to support the natural growth cycle.
Hydrolysed Keratin: Supporting Stronger-Feeling Hair
When hair feels fragile, rough or prone to snapping, its condition can make a noticeable difference to its overall appearance. Breakage can leave lengths looking sparse and uneven, adding to concerns about fullness.
Hydrolysed keratin is keratin protein broken down into smaller fragments for use in cosmetic formulations. It helps condition the hair fibre, supporting smoother, more manageable hair and helping improve the feel of damaged strands.
Its role should be distinguished from stimulating new growth. Conditioning existing hair and reducing the effects of damage can help hair look healthier, but this does not mean creating new follicles or reversing the underlying cause of hair loss.
Within the new KGF Serum, hydrolysed keratin provides the hair-conditioning element of the formula.
AnaGain™: A Pea Sprout-Derived Hair-Care Ingredient
Alongside hydrolysed keratin, the reformulated serum introduces AnaGain™, an ingredient derived from organic pea sprouts.
Developed by Mibelle Biochemistry, AnaGain™ has been investigated for its effects on signals associated with the hair-growth cycle. Its inclusion gives the new KGF Serum a botanical ingredient specifically developed for formulations aimed at thinning hair.
Ingredient research provides a reason for including AnaGain™ in a scalp serum, although findings about an ingredient should not be treated as proof that the finished product will produce the same results. Individual responses will vary.
Why Combine Hydrolysed Keratin and AnaGain™?
The two ingredients address different aspects of hair care.
Hydrolysed keratin focuses on the hair fibre, helping condition weakened strands and improve their feel and appearance.
AnaGain™ brings a focus on the growth cycle, providing the botanical active at the centre of the serum’s new approach.
For women who are concerned about both reduced fullness and fragile lengths, that combination offers a straightforward way to bring scalp care and hair conditioning into the same routine.
Adding the New KGF Serum to Your Routine
The reformulated KGF Serum is intended as a topical addition to your hair-care routine. Follow the directions supplied with the new bottle, particularly if you have previously used the original version.
Consistency makes it easier to assess how a product suits your scalp and hair. Photographs taken in the same lighting, with the same parting, can also be more useful than checking for changes in the mirror every day.
Hair thinning has different causes, so expectations should reflect your circumstances. Persistent, sudden or patchy hair loss deserves assessment rather than relying on a cosmetic serum alone.
A Familiar Name, a New Formula
The latest HR23+ KGF Serum marks a new direction for the product. Keratinocyte growth factor and biotin have made way for hydrolysed keratin and AnaGain™, bringing together hair-conditioning support and a pea sprout-derived active developed for hair-growth formulations.
For anyone familiar with the original, the key distinction is simple: this is a completely reformulated serum under the established KGF name.
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